Meta Muse AI Agent Can Now Call U.S. Businesses for Paid Subscribers

Meta’s consumer AI agent, Muse, can now phone U.S. businesses for its users. The company first tested the feature in September, and it is now rolling out to paid subscribers only.

Muse passed 10 million users, Meta said last month, and shopping ranked among its top activities. The company is working to make consumer AI a mainstream product, and phone calls add another chore Muse can take off a person’s to-do list.

Alexandr Wang, Meta’s chief AI officer and head of its Superintelligence Labs division, said the feature can handle calls people would rather skip. His examples included calls to a cable company, the DMV, or a restaurant that doesn’t take online reservations.

Who Can Use Muse’s AI Phone Calling Feature

During the September test, only a select group of early adopters could try calling, and they had to ask the AI for access first. Now anyone who pays for Muse can make this type of request.

Meta Muse Subscription Pricing and Token Limits

Muse subscription plans start at $20 per month and include 500 million Muse tokens per week. Heavier AI users can choose a $100-per-month plan with 3 billion tokens.

Muse vs. Instinct and Google Gemini: AI Agents That Make Calls

Muse isn’t the only AI agent that can call businesses. The startup Instinct offers a similar option, and so does Google’s Gemini.

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The tools can now handle the task, but the response on the other end of the line varies. Many businesses and receptionists hang up on AI agents as soon as they realize a human isn’t calling. As AI gets better at mimicking a real human voice, telling a customer apart from an AI acting for that customer will get harder.

Why AI Customer Service Calls Could Appeal to Consumers

The feature could draw people who have grown frustrated with customer service. Callers often have to work through complex phone trees and wait on hold for a representative, who may then transfer them to another department. An AI agent could take on that tedious work instead.

What’s Next for Muse

Calls remain paid-only for now. Wang said this week that the recently added option to create a Muse email address will soon roll out to free users.